In the QRM method, the advertising message is not transmitted as sound or image, but in the form of resonance with the individual and environmental mental field. Instead of directly injecting content, we activate psychological receptivity from within. The audience's mind, not through force but through inner resonance, receives, processes, and records the message.
Our field feedback and initial analyses have shown that the effectiveness of the QRM method in embedding messages into the audience's subconscious varies between 30% to 50%, depending on cultural context, type of product, and target market characteristics. This effect is not only immediate but also strengthens over time, since unlike conscious methods it is not subject to rapid forgetting.